Will Gibson fans go for this?

[Dave W]

Own Your Share of Sound

So...I can own a share of a famous musician's prototype instrument, but I'll never get to play it or even hold it?

Sounds like something even Henry J would reject, but what do I know.

[Alanko]

Maybe I'm pessimistic, but I don't see electric guitars sustaining their market value over the next century. We're moving ever further away from the period in history where electric guitar music so dazzlingly provided the soundtrack to the cultural zeitgeist. You can appreciate a Stratocaster as a mid-century design icon, in part because it was designed to be built at volume by unskilled workers to meet a demanding market. What I don't think you can do is expect a 1960 Stratocaster to forever stand up as a high quality musical instrument in its own right, unlike a 200 year old Italian violin made by a master luthier.

The guitar market is driven by people who heard 'Mr Tambourine Man' on the radio back in the '60s, and with every passing year there are fewer of those people around willing to throw money at collectible guitars. Again I think Gibson are miles off the pace with this latest venture. They're banking on a market that will largely be in boxes in the ground in the next twenty years or so.

[uwe]

More for investors than Gibson fans. Whatever backs your scratch.

[Granny Gremlin]

I dunno, I could see all the wannabe gear broker blues dads being all over this.

[doombass]

I simply don't get it at all. For example:

In general we intend to hold assets for the long term. However, we do keep close tabs on investor sentiment through the app, as well as broader market conditions. If we do liquidate an asset, the proceeds get paid to the shareholders (similar to a company acquisition).

So they can sell without anyones consent?

[Dave W]

I simply don't get it at all. For example:

So they can sell without anyones consent?

Probably.

[Alanko]

More for investors than Gibson fans. Whatever backs your scratch.

Surely investors would be skeptical in this whole venture? The only Gibson doublenecks that are guaranteed to gain value over time, broadly, would be Jimmy Page's guitar and Slash's original black guitar. Some oddball '50s and '60s doublenecks (EB-1 on one side, mandolin on the other, etc) have increased in value if you plug their catalogue price into an inflation calculator. There is no consistency in what modern Gibsons, if any, have gained value.