L.A. Times puff piece on Gibson

[Dave W]

"The fact is, we don't see ourselves as a guitar company, we see ourselves as a music lifestyle company."

The article does mention the 2015 sales disaster and the ongoing financial problems but almost as an afterthought. The writer is obviously wowed by the Fireturd X and Henry sounds like he's still blaming consumers for not seeing his genius.

[westen44]

Henry is still fixated on self-tuning guitars that people don't like.  Tuning an instrument was never an issue with me.  Most of the time I just tune by ear anyway.  I'm talking about bass, although tuning a guitar is just as easy.  The challenge is playing an instrument well.  That also clearly doesn't bother Henry, either.  He doesn't care how well you play.  He doesn't want you spending your money on vintage instruments, either.  Just go with the flow and agree with the lifestyle stuff. 

[Dave W]

The Gibson lifestyle. Modestly priced, of course. 

[chromium]

Wonder what he's up to regarding the custom shop?  Been seeing mention of a bunch of layoffs there.

https://www.gearnews.com/custom-shop-rumours-whats-going-gibson/

Insider connection:
http://www.hamerfanclub.com/forums/topic/79656-gcs-henrys-cleaning-house/

[Dave W]

Wonder what he's up to regarding the custom shop?  Been seeing mention of a bunch of layoffs there.

https://www.gearnews.com/custom-shop-rumours-whats-going-gibson/

Insider connection:
http://www.hamerfanclub.com/forums/topic/79656-gcs-henrys-cleaning-house/

It's true.

Chris started this thread: http://bassoutpost.com/index.php?topic=10593.0

LOL at the comment in the Hamer Club thread about the Fireturd X: "I believe that was called the "Inspired by" Helen Keller Signature Model..."

[westen44]

Something else from the L.A. Times--a very brief Gibson video.

http://www.latimes.com/entertainment/music/93732676-132.html

[doombass]

Henry J equals less sales with not enough marketing dollars. That would mean more marketing dollars equals more convinced customers buying crappy, ugly products containing unwanted technology? 

So if this does'nt simply do it (well it does but not for sales, just blindness):


More marketing will?

[chromium]

If only he had funded a marketing campaign with a sample group of millennial consumers who get asked to describe the Fireturd X using emojis... 

[Dave W]

Something else from the L.A. Times--a very brief Gibson video.

http://www.latimes.com/entertainment/music/93732676-132.html

$3 billion a year? According to the Music Trades (industry mag), Gibson's estimated 2016 revenue was about $1.6 billion. That includes all the non-guitar related subsidiaries. Henry wouldn't exaggerate, would he?

If only he had funded a marketing campaign with a sample group of millennial consumers who get asked to describe the Fireturd X using emojis... 

[westen44]

I think if you go ahead and include the profit from the carved AAA maple cereal, it does add up to 3 billion. 

[Dave W]

I think if you go ahead and include the profit from the carved AAA maple cereal, it does add up to 3 billion.

And these.

[westen44]

LMAO @ Signature Series. 

[uwe]

Wouldn't an organ shaped to fit a Flying V condom snugly create confusion with unsuspecting sex partners from the more rural parts of the US?



Not everyone is as experimentation-happy as forum members here ...