I think Kiesel is quite big in the US? Like a bigger smalll brand? At the NAMM they have quite a big booth and it's always very, very crowded.
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When you get a cease and desist letter almost 40 years after your model comes out... (p.s. their trademark was fulfilled in 1995, our model came out in 1986)
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I get your points. This is what happens when you hastily use social media to steam off anger. Kiesel did'nt make a revolutionary original design with that offset V, but the actual point I guess they're trying to make is that it is obviously different from the Gibson V.