Fender going direct

[Dave W]

FMIC Formulating Plans For Direct ‘Fender’ Product Sales

They say they won't be abandoning their dealers, and if they have any sense, they'll never undercut their dealers. We'll see.

BTW, Fender recently abandoned MSRP, like Gibson did a year or so ago. The prices on Fender's website are what used to be the minimum advertised price. Dealers can still sell for less, they just can't advertise for less.

[rahock]

I guess this is the way every will go eventually, I don't like it but you can't stop it.
Rick

[Chris P.]

I just heard Peavey closes its European office in the UK. Also a pity.