" ... it stands for Ernie Ball ..."
Dave, is nothing sacred?!!!!!
It willl be the first new design since the Mon(k)ey and the ill-fated Continental V which henry committed to the bin for looking too Tobias-ish. And if you rule out slight modifications and variations of classic shapes. (The money is a single-cut LP) as well as minority models such as the Continental or the 20/20, then it is the first new shape since the Victory, or if that is just a Fender knock-off to you, then since the late seventies and the RDs that walked the earth then.