I find the brand name a clever marketing choice to capitalize on American "Harley" Davidson and a common UK sounding butler's name "Benton."
.....much better than naming it after some of the actual builders, like "Chang Yang"
Same factory make guitars for Ibanes, Epi and Peavey, so probably decent stuff for the price.
But why don't they throw fortune cookies in the case of Chinese made guitars? I LOVE fortune cookies.
They could put in funny music career fortunes, like "You agent is stealing your money" or "Your singer is banging your girlfriend."