Fender hits the right notes

[Dave W]

Fender hits the right notes

Interesting look at how they've adapted and prospered during the pandemic.

[Pilgrim]

Thanks, Dave. Interesting article. Their change in marketing focus is an interesting tidbit. So is the adoption of the Rooney rule.  I remember seeing H.E.R. at the Super Bowl and noticing she was playing a Fender. 

[Rob]

Good read.