"Fender’s chief rival, Gibson Brands Inc, installed computerized tuning machines on its instruments in 2015, a move that did not go over well with players."
" Fender, by contrast, overhauled instrument details like the feel of the frets under a player’s fingers and the electronics that reproduce the guitar’s sound but skipped digital add-ons. "
Well, from my old guy perspective these are the two most condensed examples of why things are today.