Non-reverse, reverse-reverse, or what?

[the mojo hobo]

http://www.musiciansfriend.com/guitars/gibson-2017-firebird-zero-electric-guitar

[Dave W]

It's a reversed reverse but with a set neck. 

I've seen a couple of discussions at the MLP forum. One guy already has one and really likes it.

Poplar body, maple neck, not traditional. I don't care for the looks. But it's a Gibson, made in USA for $500 bucks. How bad can it be?

[Basvarken]

Greco already did that 25 years ago!

[Alanko]

I'm not sure the T-bird design works simply flipped like that. I quite like Fret King's Europa/Esprite design, but they are scarce and have some bewildering pickup setups (or plain Jane Fender types).

[Granny Gremlin]

Yeah, the cuttaway is kinda stupid when it's on the wrong side.   ... on the plus side, I guess it makes for easier lefty conversions.

[Dave W]

It wouldn't surprise me if the idea came from that Greco.

Despite looking odd, it ought to sell well, at least for awhile.

[Dave W]

It's also smaller (and lighter)

[66Atlas]

I always like Spector's take on it.

[Dave W]

Close-up of the finish, from a thread at MLP.

[dadagoboi]

Close-up of the finish, from a thread at MLP.

Wow, are they using waterbase through a garden hose with the orange peel nozzle?

[Dave W]

Wow, are they using waterbase through a garden hose with the orange peel nozzle?

Looks like it. Or maybe it was just run through a Ryobi pressure washer they picked up on seasonal clearance from Home Despot.

From MF: "The Firebird Zero features a nitrocellulose finish, with a new Nitro Light Gloss for the body and a Nitro satin finish for the neck." Okay, Henry, if you say so.

I have nothing against a textured finish, the old Musicman SUB series had it, it was well done and very durable. OTOH this wasn't meant to be textured, and it looks awful.

[Alanko]

Nothing in that images looks like an instrument of quality to me, ultimately. If that thing had 'Stagg' written on the headstock then I would not be surprised at all. The random placement of the generic-looking knobs and switch, the anonymous black humbuckers dangling in their frames and the half acre of black 'goff' pickguard. People had guitars like that when I was in high school, during the peak Nu-Metal boom. It looks like something I would find lurking in the pawn shops round here, between the Marlin Sidewinders and the Westone Thunders; some unloved stab at metal aesthetics churned out somewhere in the 3rd world in the 1980s and refinished by a bored teenager with rattle cans in their garage. An unloved, obsolete bedroom project.

These aren't retailing in the UK yet, but Musician's Friend are quoting £433 GBP as a direct conversion of the US retail price. Given that the pound is pretty borked at the moment I'm guessing these are cheap instruments in the US?

[66Atlas]

I would expect better results from a 4 year old finger painting the guitar.

[Dave W]

Alan, they're $499. here.

[Basvarken]

If that thing had 'Stagg' written on the headstock then I would not be surprised at all.

If it were a Stagg, the finish would look better.
The wood would be crap. But at least they know how to apply a finish.