The Last Bass Outpost

Gear Discussion Forums => Fender Basses => Topic started by: Dave W on January 29, 2012, 11:26:04 PM

Title: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on January 29, 2012, 11:26:04 PM: IMHO this is so colossally dumb that Henry Juszkiewicz could have dreamed it up.

The YT description: Fender® has taken a cinematic turn in the launch of its new high-end Fender Select series of electric guitars with a highly stylized print campaign featuring Strokes guitarist Albert Hammond Jr. and a slick new short fictional film titled "Selected."

http://www.youtube.com/watch?v=qypWcLXx9wg
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Lightyear on January 30, 2012, 08:58:21 PM: When the other fifteen tiers of "special editions and custom shop" just aren't good enough :rolleyes:
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on January 30, 2012, 11:06:46 PM: Seems they're trying to position Fender as a lifestyle company instead of a guitar company. That's not a good sign. May or may not help their bottom line, not good for musicians IMO.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: godofthunder on February 02, 2012, 08:20:36 AM: A redhead in a green dress almost makes me want one.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Pilgrim on February 02, 2012, 09:49:46 AM: I think they will be able to confuse buyers as to the difference between custom shop and select. They have too many models for me to follow, and I'm a Fender guy.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: chromium on February 02, 2012, 10:22:38 AM: Jeez, can't believe I just watched that whole thing. Doesn't Dave Grohl have anything better to do? <jk> :P

As for the "lifestyle" aspect, it made me think of this mag I recently saw on the newsstand:

(http://www.guitaraficionado.com/wp-content/uploads/2010/12/GA20111001coverUSv4.jpg)
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on February 02, 2012, 04:19:45 PM: Quote from: godofthunder on February 02, 2012, 08:20:36 AM
A redhead in a green dress almost makes me want one.

Careful. She may give you something that requires penicillin.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: eb2 on February 02, 2012, 08:04:38 PM: Guitar Aficionado really makes the whole vintage guitar thing smell worse than it usually does.

But the "actress" has a killer can, so I can tolerate that for a couple of minutes. It seems like Select is a pricey Fotoflame.

With the Fender Films things, they are actually reminding me of Experience Hendrix records. They were getting into all sorts of idiotic things.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on February 02, 2012, 10:34:19 PM: Guitar Aficionado is an attempt to follow in the footsteps of Cigar Aficionado and Wine Spectator, but believe it or not, it's published by the parent company of Guitar World.

I never have quite understood the special appeal of figured maple tops. They are nice when done well, but no nicer than a lot of other hardwoods. Personally, I'd rather have plainsawn walnut. And now, plenty of lower cost Chinese guitars have them, so I can't see why someone would pay a premium anymore.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: wagdog on February 03, 2012, 09:39:10 AM: Ugh, that video gave me the creeps! I feel like I need a shower now. Quick, where's a Mike Watt video when you need one?
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: nofi on February 03, 2012, 11:53:48 AM: i thought it was a joke. how could something this lame be real.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on February 03, 2012, 01:55:42 PM: Not a joke, unfortunately. They're on Fender's website (http://www.fender.com/products/select). Musicians Friend and Sweetwater (http://www.sweetwater.com/store/detail/JBassSLRAB/) are taking orders. What a bargain!

I can understand why you thought it might be a joke. I thought the Pawn Shop series had to be an April Fools Day prank when it was introduced last year.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: nofi on February 03, 2012, 03:01:26 PM: yeah, the pawn shop series. i was late to the party on that one, too. that dead horse fender has been beating has to be dust by now. :rolleyes:
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Chris P. on February 08, 2012, 02:51:17 AM: I really love the new Pawn Shop guitar amps!
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Dave W on February 08, 2012, 08:30:52 AM: Quote from: Chris P. on February 08, 2012, 02:51:17 AM
I really love the new Pawn Shop guitar amps!

I thought you were joking. Sure enough here they are (http://www.fender.com/products/pawnshopamps). :rolleyes:
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Pilgrim on February 08, 2012, 10:26:13 AM: Quote from: Dave W on February 08, 2012, 08:30:52 AM
I thought you were joking. Sure enough here they are (http://www.fender.com/products/pawnshopamps). :rolleyes:

They're riding the nostalgia trend really hard...and I'll be interested to see how it works out for them.
Title: Re: Fender Select - because Fender just doesn't have enough models already
Post by: Psycho Bass Guy on February 12, 2012, 08:09:21 PM: I can't imagine those amps selling at all.