I thought the Cribs were around about ~10 years ago, with all those indie bands?! Who knows. The signature guitar has been posted up on the Offset Guitars forum for a while as it was first spotted in the Instagram feed for the guitarist.
I thought the bass had been around for a while, but it seems to be getting a boost at the moment. Maybe it isn't selling well, or simply spent longer in Beta than expected? Who knows... basically a medium scale P bass that recycles the Bass V body.