Fender Select - because Fender just doesn't have enough models already

[Dave W]

IMHO this is so colossally dumb that Henry Juszkiewicz could have dreamed it up.

The YT description: Fender® has taken a cinematic turn in the launch of its new high-end Fender Select series of electric guitars with a highly stylized print campaign featuring Strokes guitarist Albert Hammond Jr. and a slick new short fictional film titled "Selected."

[Lightyear]

When the other fifteen tiers of "special editions and custom shop" just aren't good enough 

[Dave W]

Seems they're trying to position Fender as a lifestyle company instead of a guitar company. That's not a good sign. May or may not help their bottom line, not good for musicians IMO.

[godofthunder]

 A redhead in a green dress almost makes me want one.

[Pilgrim]

I think they will be able to confuse buyers as to the difference between custom shop and select.  They have too many models for me to follow, and I'm a Fender guy.

[chromium]

Jeez, can't believe I just watched that whole thing.  Doesn't Dave Grohl have anything better to do?  <jk> 

As for the "lifestyle" aspect, it made me think of this mag I recently saw on the newsstand:

[Dave W]

A redhead in a green dress almost makes me want one.

Careful. She may give you something that requires penicillin.

[eb2]

Guitar Aficionado really makes the whole vintage guitar thing smell worse than it usually does.

But the "actress" has a killer can, so I can tolerate that for a couple of minutes.  It seems like Select is a pricey Fotoflame.

With the Fender Films things, they are actually reminding me of Experience Hendrix records.  They were getting into all sorts of idiotic things.

[Dave W]

Guitar Aficionado is an attempt to follow in the footsteps of Cigar Aficionado and Wine Spectator, but believe it or not, it's published by the parent company of Guitar World.

I never have quite understood the special appeal of figured maple tops. They are nice when done well, but no nicer than a lot of other hardwoods. Personally, I'd rather have plainsawn walnut. And now, plenty of lower cost Chinese guitars have them, so I can't see why someone would pay a premium anymore.

[wagdog]

Ugh, that video gave me the creeps!  I feel like I need a shower now.  Quick, where's a Mike Watt video when you need one?

[nofi]

i thought it was a joke. how could something this lame be real.

[Dave W]

Not a joke, unfortunately. They're on Fender's website. Musicians Friend and Sweetwater are taking orders. What a bargain!

I can understand why you thought it might be a joke. I thought the Pawn Shop series had to be an April Fools Day prank when it was introduced last year.

[nofi]

yeah, the pawn shop series. i was late to the party on that one, too. that dead horse fender has been beating has to be dust by now.

[Chris P.]

I really love the new Pawn Shop guitar amps!

[Dave W]

I really love the new Pawn Shop guitar amps!

I thought you were joking. Sure enough here they are.