What did any of you expect from them that this doesn't meet? They already have their traditional styles, they already have the mahogany bass market, they aren't going to reintroduce the failed 80s RD and Victory styles with those headstocks, they aren't going to produce another Continental V. They've left the vast majority of the market alone -- the Fender and Fender-inspired designs -- and now they want in. I would expect a 2 + 2 headstock, a Fender/MM/G&L inspired body design (and woods), and we already had heard what the pickups were going to be like. That's what this is, so it doesn't surprise me.
Boring? Maybe. And maybe it will succeed. An exciting all-new design would probably wind up meeting the same fate as the Victory and RD.