To me, Gretsch basses LOOK like a bass guitar ought to look. And i love the color of that one. Price isn't bad, either.
But y'know, I haven't been able to justify going after one now that I have my 5123. As far as I can tell, the difference between it and a Broadkaster is that the upscale model has binding in the F-holes, a pickguard, and it's 30" instead of 32" scale. That's not enough reason for me to pay more than the $799 retail for the 5123.