All this past buying of electronics has-beens is beyond me. I thought Henry wanted to turn Gibson into a lifestyle brand with the guitar production being the showcase for preserving the mystique. In that case he should be selling Gibson jeans, shoes, leather jackets and, yes, Gibson perfume (I'm not joking,
"Släsh - The new fragrance from Gibsön that rocks your role ..." ) ![](http://www.gotceleb.com/wp-content/uploads/celebrities/cara-delevingne/photoshoot-for-topshop-fall-winter-2014-15/Cara-Delevingne:-Photoshoot-for-Topshop-2014--10-720x1080.jpg)
or open Gibson Cafés akin to Hard Rock Cafés and not buy someone like Onkyo (I used to have an Onkyo tape recorder too, but that was many moons ago).
![Shocked :o](https://bassoutpost.com/Smileys/default/shocked.gif)
With the digital revolution ongoing, today's state-of-the-art gadget is tomorrow's junk. Look what happened to Nokia. Unless you are at the forefront of technical development (Gibson is too small for that and doesn't have the money either) and have an image to boot like, say, Apple (for the avoidance of doubt: I have never owned a single Apple product), don't bother. But people will be buying perfume and jeans for a long time to come.
For his alleged quest of making Gibson a lifestyle brand, Henry should have invited Karl Lagerfeld to stage a fashion show in Nashville rather than importing woods from dubious sources. The problem with Henry J is - ignore all the bad figures and some dodgy business decisions in the past - that there is nothing visionary in him. Gibson would need someone like Richard Branson to take it somewhere else.