Gibson is still a business. I would'nt think they'd pay more than necessary. The only thing I would think of for them business wise is to make very clear for collectors what prices the originals go for, down clean at the Gibson site so the comparison to their very special Vintage Original Specs should be the obvious bargain. "Hmm, should I click on the original 375000$ or the 12500$ V.O.S aged and all?" Why not help boost the legacy and really use the Gibson.com-platform to do it?
