Nothing in that images looks like an instrument of quality to me, ultimately. If that thing had 'Stagg' written on the headstock then I would not be surprised at all. The random placement of the generic-looking knobs and switch, the anonymous black humbuckers dangling in their frames and the half acre of black 'goff' pickguard. People had guitars like that when I was in high school, during the peak Nu-Metal boom. It looks like something I would find lurking in the pawn shops round here, between the Marlin Sidewinders and the Westone Thunders; some unloved stab at metal aesthetics churned out somewhere in the 3rd world in the 1980s and refinished by a bored teenager with rattle cans in their garage. An unloved, obsolete bedroom project.
These aren't retailing in the UK yet, but Musician's Friend are quoting £433 GBP as a direct conversion of the US retail price. Given that the pound is pretty borked at the moment I'm guessing these are cheap instruments in the US?