Since the FIAT reorganization the truck division is called Ram. Dodge is cars only. Commercials OTOH appear to be being done by the usual gang of idiots.
Is there any class of commercials more idiotic than car commercials? I don't think so, although car insurance commercials and yogurt commercials come close.
Chrysler was using the Ron Burgundy character for Dodge commercials just before the release of Anchorman II. Seriously, WTF? Even if I thought Will Ferrell was funny (I don't), why would some idiot mispronouncing things make me want to buy a Dodge?
At least that wasn't as bad as the ongoing Toyota "Jan" commercials, where an unending stream of imbeciles, retards and jerks come up to her counter. Is Toyota trying to tell us that their ideal customer has the intelligence of a cabbage?
Then there are the recent Ford "switch" commercials where they talked to actors who they're trying to convince us are real customers. In three different Escape vs. Honda commercials, the "real" customer pronounces it
Hawnda and in the F-150 vs. Dodge version, the guy pronounces it
Dawdge. Sounds to me like they were all trained by a coach with a speech impediment!