Some things:
Headstock.
The headstock is cool and small. Looks similar to the Billy-Bo, but without bindings. Black front, gold Gretsch (horizontal) and Electromatic (vertical) on it. Truss rod cover is the Gretsch bell shape type. Tuners are quite standard. On the back it has Made in China and a serial number.
The headstock is glued to the neck with a scarve joint? Is that how you call it? Same as a lot of Epiphones.
Neck.
A maple one with a rosewood board. Not very thin. It has quite a big white nut. Dot inlays and 20 medium frets. Neck's bolt-on of course. It's quite comfortable to play: Round, flat, but not to flat. The neck reaches the body at the 15th (shoulder) and 18th (cutaway) fret. The back of the neck is finished in high gloss, which I never like. Could be sanded down / roughed up a bit. All 20 frets are easily accessible.
Body.
The body reminds me a lot of the Epi LP Jr. of my ex girlfriend. Same depth and finish. Officially it's basswood and I think it has a maple veneer. The control cavity doesn't reveil a thing cos it's painted with a black shielding coat. A good thing! The screw holes reveal some red-ish wood, which is more like mahogany than basswood, so I'm in doubt a little. The bass sounds more like basswood.
Pickup.
The one I have at home has one pickup. It looks like a Gibson mini-humbucker.It has quite a big ring around it. The oval pick guard is mounted flat on the body, it has 'Gretsch' on it (white this time) and a cut our for the pick up. The dimensions of the pickup are almost the same as a TV Jones. It's as wide, but the depth (dimension from neck to bridge) is about 2mm more.
Bridge.
Fender-ish with d'Addario strings. They feel cheaper than normal d'Addarios though.
Controls.
It has the right G Arrow controls with adjustment screw. Nice. Volume + Tone.
Cavity.
The cavity has a shielding coating and the plate on the back is shielded to on the inside with silver-ish tape. Pots are small like in all cheap basses.
Overall.
It's a very nice looking bass. Quite light. The big pickup surrounding looks a bit cheap.
Sounds.
I played it for a very short time. The pickup is hot indeed. Hotter than two other basses I brought with me. It sounds very good. Real sixties with the tone rolled off and just modern and growly with treble full on. The sound is definitely warmer than a Fender. The first impression is that it hasn't a real character of it's own. Just a decent sounding and good looking bass. Good for a lot of styles. I'll come back to it!