The Last Bass Outpost

Gear Discussion Forums => Fender Basses => Topic started by: Dave W on December 13, 2019, 02:53:19 PM

Title: Fender's marketing strategy
Post by: Dave W on December 13, 2019, 02:53:19 PM

Fender is reinventing itself for the future of music while holding onto its past (https://qz.com/1748012/fender-is-betting-on-machine-learning-and-apps-for-its-future/)

They'll do what they need to, and I hope it's successful. I'll stay analog, thank you.

Title: Re: Fender's marketing strategy
Post by: Pilgrim on December 13, 2019, 03:48:33 PM

That's a really interesting article. I didn't know that they have their own "Fender Play" app. There's a bass version, too.