There was a billboard on the A4 (main road from Heathrow to central London) in the Earls Court area sponsored by the Meat Marketing Board showing sizziling bacon rashers in a frying pan and a big neon sign with numbers counting down declaring the "... Number Of Vegetarians In Britain..."
Reputedly one of the toughest "flavours" to give up...
Over 20 years since I've had a "bacon-buttie" - that's a "sandwich", usually served with HP sauce, to those not up-to-speed in "UK-speak"
I once had a form returned because I put "Vegetarian" down as my religion...
My family came from Island fishing communities, Pilgrim, and one of my uncles used to regularly bring home very fresh wild salmon... 20 years since that, too, and I can be precise on dates of going fully veggie as it's now my 20th wedding anniversary, here...