Captain Obvious had his way with the last paragraph of the story: "...the spokesperson admitted that "AnalTech faces certain challenges because of the 'juvenile' humor that has developed in the past few decades and current web filters that may block the company name" and has considered rebranding as a result."
And a link in that same article....
Cremation of 'overly obese' body causes fiery accident at Cincinnati facility
http://www.nydailynews.com/news/national/cremation-overly-obese-body-fiery-accident-article-1.3113630 And I LOVED the last paragraph of that story: "As you may realize, when a morbidly obese person is cremated, there's a danger of what can only be called (in layman's terms) a 'grease fire,'" expert Caleb Wilde, who writes the blog "Confessions of a Funeral Director," told the station."