To be fair, that is just an LP, with a slightly shorter cutaway horn, minor headstock shape change, 2 endpins, and countersunk hardware (a la PRS) - those are pretty minor details. They are explicitly trading on the LP legacy.
I had to look really hard to spot all that; at a glance (headstock not seen) I could have assumed it was Gibson. ... well maybe if not for the insane high gloss (looks really thick) finish.
.... they even have a flat top 'special' model variant. Case closed.