The Last Bass Outpost

Main Forums => The Outpost Cafe => Topic started by: lowend1 on April 23, 2014, 11:07:32 PM

Title: New Dodge commercial going viral...
Post by: lowend1 on April 23, 2014, 11:07:32 PM
Promoting all things Mopar, as usual... ;D
https://www.youtube.com/watch?v=-ncjRfmYFu4
Title: Re: New Dodge commercial going viral...
Post by: nofi on April 24, 2014, 07:14:18 AM
cute stuff. why do dodge truck commercials never mention the word DODGE, only ram.

que es mas macho?
Title: Re: New Dodge commercial going viral...
Post by: dadagoboi on April 24, 2014, 08:29:27 AM
...why do dodge truck commercials never mention the word DODGE, only ram.

Since the FIAT reorganization the truck division is called Ram.  Dodge is cars only.  Commercials OTOH appear to be being done by the usual gang of idiots.

Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 24, 2014, 11:43:24 AM
Since the FIAT reorganization the truck division is called Ram.  Dodge is cars only.  Commercials OTOH appear to be being done by the usual gang of idiots.

Is there any class of commercials more idiotic than car commercials? I don't think so, although car insurance commercials and yogurt commercials come close.

Chrysler was using the Ron Burgundy character for Dodge commercials just before the release of Anchorman II. Seriously, WTF? Even if I thought Will Ferrell was funny (I don't), why would some idiot mispronouncing things make me want to buy a Dodge?

At least that wasn't as bad as the ongoing Toyota "Jan" commercials, where an unending stream of imbeciles, retards and jerks come up to her counter. Is Toyota trying to tell us that their ideal customer has the intelligence of a cabbage?

Then there are the recent Ford "switch" commercials where they talked to actors who they're trying to convince us are real customers. In three different Escape vs. Honda commercials, the "real" customer pronounces it Hawnda and in the F-150 vs. Dodge version, the guy pronounces it Dawdge. Sounds to me like they were all trained by a coach with a speech impediment!

Title: Re: New Dodge commercial going viral...
Post by: uwe on April 24, 2014, 11:52:40 AM
Is there any class of commercials more idiotic than car commercials?

But Dave, there are exceptions to the rule!

http://www.youtube.com/watch?v=Vi08c_siQys
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 24, 2014, 11:58:08 AM
But Dave, there are exceptions to the rule!
...

Jaguar's response was cute. OTOH neither of those would ever convince me that I ought to buy a car from them.

"Cat-like reflexes" LOL. Real cats don't spend most of their time in the shop with mechanical and electrical problems.
Title: Re: New Dodge commercial going viral...
Post by: uwe on April 24, 2014, 12:35:32 PM
The Krauts retaliated in good humo(u)r!

(http://motoring.iafrica.com/apps/imageUtil/view/article/891815/1/630x385/)
Title: Re: New Dodge commercial going viral...
Post by: uwe on April 24, 2014, 12:39:49 PM
The old advertiser saying still rings true: "50% of our advertising is a waste of money. We just don't know which 50%."
Title: Re: New Dodge commercial going viral...
Post by: Basvarken on April 24, 2014, 12:47:37 PM
If it were, they wouldn't spend it. You can rely on that.
Title: Re: New Dodge commercial going viral...
Post by: dadagoboi on April 24, 2014, 01:07:54 PM
Average advertising cost for a new car in the USA was $621 in 2013.

Most expensive car commercial ever made
http://youtu.be/FsaaEvd0u-Y
Title: Re: New Dodge commercial going viral...
Post by: lowend1 on April 24, 2014, 02:32:24 PM
Is there any class of commercials more idiotic than car commercials? I don't think so, although car insurance commercials and yogurt commercials come close.

Dave, are you serious? You're going to call out car commercials over ED ads - or most pharma ads, for that matter? How about the adult, er, "leakage" products?

The Ron Burgundy ads were a no-brainer for Chrysler - and hugely successful:
http://www.forbes.com/sites/avidan/2013/10/15/ron-burgundy-shills-for-dodge-durango-in-new-ads-that-are-insane-and-hilarious/
Title: Re: New Dodge commercial going viral...
Post by: gweimer on April 24, 2014, 02:38:13 PM
I've been getting a chuckle out of this one.
https://www.youtube.com/watch?v=EvXXdOvsAoE

However, THIS is REALLY not your granddad's Buick
https://www.youtube.com/watch?v=k5R0LUDEb1U

Title: Re: New Dodge commercial going viral...
Post by: 4stringer77 on April 24, 2014, 02:43:20 PM
I'm tired of all advertising. Summer is around the corner and I think I'm going to ditch my cable tv service for a while. Someone had to remind me that Fiat owns Chrysler. Does this mean car chases in the movies are all going to start looking like this?
http://www.youtube.com/watch?v=qTfu2jxa2j4
Title: Re: New Dodge commercial going viral...
Post by: nofi on April 24, 2014, 03:31:15 PM
is that it? one car makes a club. :o
Title: Re: New Dodge commercial going viral...
Post by: uwe on April 24, 2014, 03:47:47 PM
or most pharma ads, for that matter?

"Advil - twice the strength of Tylenol."

Or was it the other way around?
Title: Re: New Dodge commercial going viral...
Post by: gweimer on April 24, 2014, 04:07:35 PM
I'm tired of all advertising. Summer is around the corner and I think I'm going to ditch my cable tv service for a while. Someone had to remind me that Fiat owns Chrysler. Does this mean car chases in the movies are all going to start looking like this?
http://www.youtube.com/watch?v=qTfu2jxa2j4

I love the sound of squealing tires on loose dirt.   :mrgreen: :mrgreen: :mrgreen:
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 24, 2014, 04:35:27 PM
Dave, are you serious? You're going to call out car commercials over ED ads - or most pharma ads, for that matter? How about the adult, er, "leakage" products?

The Ron Burgundy ads were a no-brainer for Chrysler - and hugely successful:
http://www.forbes.com/sites/avidan/2013/10/15/ron-burgundy-shills-for-dodge-durango-in-new-ads-that-are-insane-and-hilarious/

Yes, I'm serious. Being bombarded with pharma ads is irritating, especially the ones for conditions that have been conveniently turned into diseases with cute acronyms. But at least they're describing the product they're trying to sell. The car commercials I'm talking about just insult your intelligence.

In what way were the Ron Burgundy ads successful? Is there any evidence that even one person was convinced to buy a Dodge from one of those commercials?
Title: Re: New Dodge commercial going viral...
Post by: uwe on April 24, 2014, 05:07:17 PM
"Is there any evidence that even one person was convinced to buy a Dodge from one of those commercials?"

Not to the exacting scientific standards of this forum of forums I fear!  8)

Together with the finish influencing sound-theory, the Loch Ness monster, the true origins of TV yellow, Gwyneth's extra-marital affairs with older men, "who knew what ahead of Pearl Harbor", the (not!) moon landing, the lingerie(ng) question whether George was really fast asleep when they dressed him in women's clothes, "9/11 was the CIA and Mossad" and the Immaculate Conception it has to go into our "uncorroborated myths and allegations" bin.  :mrgreen:

The Last Bass Outpost - where facts and nuthin' but(t) count ...
Title: Re: New Dodge commercial going viral...
Post by: TBird1958 on April 24, 2014, 06:00:09 PM


 I can tell you this Uwe.

George was wide awake and loving every moment of it!  :-*
Title: Re: New Dodge commercial going viral...
Post by: lowend1 on April 24, 2014, 06:05:27 PM
In what way were the Ron Burgundy ads successful? Is there any evidence that even one person was convinced to buy a Dodge from one of those commercials?

You'll have to decide as to whether this article is evidence...
http://www.thewrap.com/anchorman-2-durango-sales-ron-burgundy-ads
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 24, 2014, 08:20:46 PM
You'll have to decide as to whether this article is evidence...
http://www.thewrap.com/anchorman-2-durango-sales-ron-burgundy-ads

If that's accurate and not a coincidence or hype, then it's a sad commentary on Dodge's customers.  Did sales stay up after the campaign ended? Hard to believe anyone would buy a car, not because of its features but because a fictional imbecile advertises it.

Then again, that seems to be Toyota's long term strategy.
Title: Re: New Dodge commercial going viral...
Post by: Granny Gremlin on April 25, 2014, 06:59:32 AM
If it were, they wouldn't spend it. You can rely on that.

I dunno there, bud, wasteful spending is something corporations are far from immune too. 

However, THIS is REALLY not your granddad's Buick
https://www.youtube.com/watch?v=k5R0LUDEb1U

Certainly looks like a Grandad Buick to me - that's exactly the sort of post-modern styling you'd see in vintage sci-fi (and what I expect Buick was going for - kinda like those 2 other fugly things only middle-aged and older men buy... whatsitcalled.... PT Cruiser and the Prowler (I had to google 'ugly car" to find the names of those FYI).
Title: Re: New Dodge commercial going viral...
Post by: westen44 on April 25, 2014, 07:20:16 AM
Yes, I'm serious. Being bombarded with pharma ads is irritating, especially the ones for conditions that have been conveniently turned into diseases with cute acronyms. But at least they're describing the product they're trying to sell. The car commercials I'm talking about just insult your intelligence.

In what way were the Ron Burgundy ads successful? Is there any evidence that even one person was convinced to buy a Dodge from one of those commercials?

I'm not exactly a world traveler, but I never see any of those pharma ads in countries other than the U.S.  It really is refreshing to watch TV without them, too.  Having known two people in the pharma industry (one extremely well,) my impression is that their marketing techniques are fanatical, too.  One of those people I knew quit his job in disgust over that.  They perform a useful service, but it would really be nice if they toned done the way they market their products.  Besides the fact that if I really needed to know something about that, I'd rather talk to a doctor than watch a TV commercial. 
Title: Re: New Dodge commercial going viral...
Post by: uwe on April 25, 2014, 07:26:53 AM
Hey, I liked the look of the PT Cruiser!!! It was a breath of fresh air when it came out. In Germany everyone just called it "the gangster car". I believe they captured that look well.

I know that quality-wise the car was a major disaster and a very common criticism in German car mags was that due to its great weight it was underengined in any version except in the 2.4 liter turbo one which almost no one bought (mind you, underengined for use in the land of the free and the Autobahn). Crash test-worthiness was horrible too.
Title: Re: New Dodge commercial going viral...
Post by: gearHed289 on April 25, 2014, 08:16:10 AM
A few years ago I came to the conclusion that marketing companies are the devil. Why are the worst beers available (Lite, Bud Light, Coors Light) the best sellers? Marketing. Why is there always a line at the McDonald's drive through, even though we all know that stuff barely qualifies as food? Marketing. They basically instruct unsuspecting dumb-asses (AKA - most of the population) on what they need to have in order to be happy.  :rolleyes:
Title: Re: New Dodge commercial going viral...
Post by: Granny Gremlin on April 25, 2014, 09:28:45 AM
Try going to school with those mooks.  Marketing (and biz in general - management, HR, etc)  theory is horrible.  Biz schools don't require any students to take an ethics course.  The one I went to had only 1 ethics course and nobody took it so the year I tried to take it as one of my few electives it was cancelled.

Title: Re: New Dodge commercial going viral...
Post by: lowend1 on April 25, 2014, 10:34:13 AM
If that's accurate and not a coincidence or hype, then it's a sad commentary on Dodge's customers.  Did sales stay up after the campaign ended? Hard to believe anyone would buy a car, not because of its features but because a fictional imbecile advertises it.

Then again, that seems to be Toyota's long term strategy.

The TV ads are not there to sell features - people don't have that kind of attention span these days. They wait to go to the dealer for that, along with the obligatory greasing of their nether regions by the sales and financing staff. The ads are there to sell an image. Sure, you might get a gas mileage or horsepower figure, but it's the image of happy millenials putting around in their Subaru (sorry, Mark!), or the above Challenger's smoky burnout that sells the cars. In the case of celebrity ads, the familiar face and/or character is there largely for their likability factor. "Anchorman" was a big movie for the younger buyers, and Ferrell is a pretty big star in general.
I guess you won't be buying a Durango, Dave - unless that Link Wray edition goes into production... ;D
Title: Re: New Dodge commercial going viral...
Post by: westen44 on April 25, 2014, 10:48:02 AM
Try going to school with those mooks.  Marketing (and biz in general - management, HR, etc)  theory is horrible.  Biz schools don't require any students to take an ethics course.  The one I went to had only 1 ethics course and nobody took it so the year I tried to take it as one of my few electives it was cancelled.

An ethics course would probably be wasted on most of those people anyway. 
Title: Re: New Dodge commercial going viral...
Post by: Granny Gremlin on April 25, 2014, 10:49:58 AM
I don't think it's a great idea to hand them the excuse of ignorance though.
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 25, 2014, 11:03:38 AM
The TV ads are not there to sell features - people don't have that kind of attention span these days. They wait to go to the dealer for that, along with the obligatory greasing of their nether regions by the sales and financing staff. The ads are there to sell an image. Sure, you might get a gas mileage or horsepower figure, but it's the image of happy millenials putting around in their Subaru (sorry, Mark!), or the above Challenger's smoky burnout that sells the cars. In the case of celebrity ads, the familiar face and/or character is there largely for their likability factor. "Anchorman" was a big movie for the younger buyers, and Ferrell is a pretty big star in general.
I guess you won't be buying a Durango, Dave - unless that Link Wray edition goes into production... ;D

Subaru is the first company that comes to mind as one that sells its features. Haven't you seen the "they lived!" commercials?

I'm a lot more likely to buy a Dodge (or is that Yodge?) than a Toyota.
Title: Re: New Dodge commercial going viral...
Post by: westen44 on April 25, 2014, 12:11:15 PM
I don't think it's a great idea to hand them the excuse of ignorance though.

I agree.  I was going to write a much more detailed response telling more how I really feel about the issue.  Basically, I'm appalled beyond words at the lack of ethics in business.  I would hardly even know where to begin. 
Title: Re: New Dodge commercial going viral...
Post by: lowend1 on April 25, 2014, 12:29:42 PM
Subaru is the first company that comes to mind as one that sells its features. Haven't you seen the "they lived!" commercials?

I'm a lot more likely to buy a Dodge (or is that Yodge?) than a Toyota.

I have seen them. The image they are selling is that of a safe car - nothing specific is detailed, just safety. In a 30 sec - 1min spot, they do a pretty fair job of selling it.
Title: Re: New Dodge commercial going viral...
Post by: lowend1 on April 25, 2014, 12:32:23 PM
I agree.  I was going to write a much more detailed response telling more how I really feel about the issue.  Basically, I'm appalled beyond words at the lack of ethics in business.  I would hardly even know where to begin.

Me either. I always say that when businesses go public, they lose their souls. When you're corporate, there are so many places to hide from accountability. That said, I've met plenty of small business owners that are jerks as well.
Title: Re: New Dodge commercial going viral...
Post by: gweimer on April 25, 2014, 01:04:08 PM
http://www.youtube.com/watch?v=tRZpmg5DR3U

http://www.youtube.com/watch?v=NVkTBLwzhyE

Title: Re: New Dodge commercial going viral...
Post by: Blackbird on April 25, 2014, 01:12:25 PM
I don't think you can really blame marketing...if someone isn't wise enough to get past those things that come at you in an ad, well, not much to be said.  No ad has ever convinced me to buy something -and especially stick with it, or change what I'm comfortable with.  Then again, I don't have cable, and my cell phone broke 2 month ago and I've no intention on replacing it.

If I had my way, I'd have a cheese factory in Switzerland or something! 
Title: Re: New Dodge commercial going viral...
Post by: Granny Gremlin on April 25, 2014, 01:14:32 PM
Yeah; fair enough, westen44
Title: Re: New Dodge commercial going viral...
Post by: westen44 on April 25, 2014, 01:46:18 PM
Me either. I always say that when businesses go public, they lose their souls. When you're corporate, there are so many places to hide from accountability. That said, I've met plenty of small business owners that are jerks as well.

Personally, the small business owners have tended to be worse for me.  They certainly know something about highway robbery. 
Title: Re: New Dodge commercial going viral...
Post by: westen44 on April 25, 2014, 01:53:21 PM
Yeah; fair enough, westen44

Yeah, it's a topic I've barely been able to discuss for years, it has been so unpleasant.  But it's water under the bridge now. 
Title: Re: New Dodge commercial going viral...
Post by: Pilgrim on April 25, 2014, 05:16:44 PM
I rather enjoy the creativity of good ads - although many are not.

What gets me about pharma ads is the lawyers running rampant through them.  A 30-second spot might have 10 seconds of positive and 20 seconds of a dreadful recitation of the possible side effects.  The problem is that no ad can cover all the side effects, so why mention ANY??  These are doctor-prescribed medicines, let the doctor deal with the interactions and possible side effects.  That's what he/she is there for as part of the decision-making process in issuing prescriptions.
Title: Re: New Dodge commercial going viral...
Post by: Granny Gremlin on April 26, 2014, 06:38:52 AM
As an outsider (no other country I know of allows such pharma ads), let me assure y'all that we are totally weirded the eff out every time we visit and every second commercial is all like"this shit will finally make you happy and a complete person again - there' something wrong with you, but don't worry because this will totally fix it.... just watch ou tbecause it may also increase the risk of a serious prolapse/pooping your intestines out, with a small chance of a chestburster. ... but you'll be happier!" 

If it wasn't for the side-effects disclaimers, they sound exactly like what Officer Ed told you a typical drug dealer's pitch is, way back in 5th grade. 



Title: Re: New Dodge commercial going viral...
Post by: Pilgrim on April 26, 2014, 08:29:40 AM
The best 10-minute Ford commercial in history:

http://www.youtube.com/watch?v=-Lbs_nYW3-o

And not a bad 2013 remake from the TV series Alcatraz:

http://www.youtube.com/watch?v=FFbi6A_ZDOc
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 26, 2014, 10:33:36 AM
One of my two favorite car commercials (the other isn't online). This is circa 1974.

https://www.youtube.com/watch?v=oHzeGEHWMjo
Title: Re: New Dodge commercial going viral...
Post by: chromium on April 26, 2014, 01:00:04 PM
One of my two favorite car commercials (the other isn't online). This is circa 1974.

That RX-3 ad led me to this clip...

https://www.youtube.com/watch?v=KY2aK6qobHc


I certainly wouldn't mind one of those! ;D  (in a 2-door, of course)
Title: Re: New Dodge commercial going viral...
Post by: 4stringer77 on April 26, 2014, 07:43:12 PM
Challengers rule and Zoe Bell is hot.
http://www.youtube.com/watch?v=btjQ0Ty6o2M
Title: Re: New Dodge commercial going viral...
Post by: gweimer on April 27, 2014, 04:05:45 AM
Challengers rule and Zoe Bell is hot.
http://www.youtube.com/watch?v=btjQ0Ty6o2M

I'll bet every Mopar fanatic was crying during that whole scene.
Title: Re: New Dodge commercial going viral...
Post by: Dave W on April 27, 2014, 11:06:27 AM
That RX-3 ad led me to this clip...

https://www.youtube.com/watch?v=KY2aK6qobHc


I certainly wouldn't mind one of those! ;D  (in a 2-door, of course)

I had a '73 RX-3 sedan, and its performance was pretty remarkable for a subcompact even in stock form. 130 hp and a curb weight of just over 2000 lbs. The reports about bad fuel economy were true, though.