I remember when daughter #1 was about a month old - she was laying in her bassinet and I leaned over to look at her. Her face lit up, she smiled bigger than I'd ever seen, and clenched her little fists so hard they trembled.
I thought "No one has EVER been that glad to see me before!" I was taken aback...but with happiness.
So I leaned over a bit further and asked her..." What color sports car would you like for college?"
It starts early. There is no defense.