I don't have issues with the pricing at all since it is a Custom Shop model. Why shouldn't apply to a bass what people have long accepted with the bass' lesser sibling, the guitar?
Ironic that Gene of all people, with his bass playing so often unjustly (!) belittled, now has a plethora of basses associated with his name: his axe basses, the Punisher, the G2 Thunderbird, this new little ditty.
Why there isn't an Epiphone or affordable Gibson Gene Simmons Signature Grabber out there (with relic'ed blood stains and burn marks of course) is beyond me. It would sell hot-hot-hotter than hell.