Here's the absolute worst part: it's an act, the 'face' of the Kiss brand. My buddy who knows Gene says that in real life out of public view, a nicer guy is hard to find, but Gene doesn't want anyone to know that. With that reality show of his, I think he's had to live his 'persona' so much that he can't really separate himself anymore, but he's rich so he can pay for the therapy ...if he doesn't work out some kind of licensing deal there.
