He wasn't relevant when he was all over guitar magazines twenty years ago. He's had a long tail to his career, but all the important stuff he's ever played was on those original G 'n' R records. There seems to be no collaboration too hideous for him to refuse. He's a bit like Carlos Santana in that regard.
Gibson should have signed Greta Van Fleet or similar if they have any interest in selling guitars to people under fifty.
Don't forget all those Michael Jackson records and wasn't there some Puff Daddy collabs?
And Gretta Van Fleet isn't selling guitars to people under 50 (unless you meant 37-49 year olds). The band is young but not so much their audience. I aknowledge
some 'kids' love em too, but trust me, it's mostly moms and some blues dads who don't know it's over for them (like people who were in to Zep and Sabbath back inna day; High School when people still sewed Zep patches onto their jean jackets even though it was the 80s/90s - they weren't there for the original Zep, missed the No Quarter Tour because it was too expensive, and are just so thrilled rock ain't dead). Their Toronto tour dates (2 nights) were next door to my studio; I saw the crowd coming in/out. They don't even play them on the new rock radio stations anymore - they've been relegated to the classic rock station, because that's their demographic). To be fair, people over 50
is Gibson's target market though, so I agree that woulda been a better choice. Kids can't afford Gibsons; that's what Epiphone is for.