I don't see what's "fail" about it.
It's not a Gibson, doesn't claim to be a Gibson. They're entitled to create their own take on the instrument and let those who aren't hung up on exact copies of Gibsons enjoy them. With the 30" scale that bass ought to balance well and the dual pickups should give it versatility - regardless of whether they're 1/2" different in location from the original.
Just as some folks here assail TB for Gibson/Ric complainers, there is a tendency here to lament anything which isn't an exact copy of a Gibson down to the metallurgy of the screws holding on the pickguard. That bent metal bridge has graced millions of basses, and it is (IMO) one of the most simple, elegant and effective designs ever conceived. No, it's not Gibson - but the bass isn't either.