Not to speak for David, but certainly for guitar, it is pretty easy to bend a string right off a fender .187" pole, esp in the neck position. This is probably less of an issue for bass.
I also suspect, tho haven't tested the idea, that you can get similar output levels between a more uniform, lower strength field and a more powerful but point-source-like field. If that is true, the lower strength field will reduce string pull (which can cause wolf tones and poor sustain).
Richenbacker's early work with lap steels had him develop pickups with an upper pole piece (strings go *thru* the pickup), thus magnetic pull was equal up and down, balancing out. This helped with sustain, a big deal for lap players.
I suspect the the big Ric bass pup is similar, can anyone confirm?