Perhaps the "custom mae pick gaurd" is made from mammoth ivory? It's white, so it probably isn't gold. It DOES have new Earnie Ball strings, that must raise the price.
Ebay is like TV, and the lottery analogy applies to buyers as well. Buying something is always a risk, but it can cost you quite a bit more than $1. Everybody should watch this item, and if it sells run down to the local used guitar store and buy up all the Korean Hamers they have. Mark them up to a mere $3000, a big savings over the "going rate" on Ebay, and make a bundle.