She's paid to write by Gibson; what do you expect? Gibson has been making some of these very same claims (e.g. about the wiring, which look the same to me in their promo pics) on their product pages. I'd go on about the ethics of 'sponsored content' but this is actually published on the Gibson website vs an 'independant' mag. They probably give her point form notes to work off of - if not ghost writing it completely.The Epi being almost the same as the SG is another marketing ploy - those who can afford the Gibson brand know better (or just want the right logo on the headstock ) and those who can't are consoled by being able to get almost what they want.... also, when it comes to tone descriptors, thick and punchy are almost mutually exclusive.
Robert Plant and Jimmy Page (drummer and bassist of Deep Purple, Jake!)
But then it wouldn't be effective marketting
It might be a little less effective but that could be counteracted by having a writer who actually knows what he or she is talking about. This woman is pretty clueless. She proved that with her previous bass article.
Here is Tyran(t) "Gunbelt" Porter mercilessly pushing the metal envelope with The Dööbie Brözzerz, really thrashing it out!!! Bang that joint/doobie that doesn't bang!!!