The Last Bass Outpost

Gear Discussion Forums => Fender Basses => Topic started by: Dave W on August 11, 2014, 09:04:55 PM

Title: Fender going direct
Post by: Dave W on August 11, 2014, 09:04:55 PM

FMIC Formulating Plans For Direct ‘Fender’ Product Sales (http://www.msretailer.com/msr/fmic-formulating-plans-direct-fender-product-sales/)

They say they won't be abandoning their dealers, and if they have any sense, they'll never undercut their dealers. We'll see.

BTW, Fender recently abandoned MSRP, like Gibson did a year or so ago. The prices on Fender's website are what used to be the minimum advertised price. Dealers can still sell for less, they just can't advertise for less.

Title: Re: Fender going direct
Post by: rahock on August 12, 2014, 04:23:00 AM

I guess this is the way every will go eventually, I don't like it but you can't stop it.
Rick

Title: Re: Fender going direct
Post by: Chris P. on August 13, 2014, 01:58:29 AM

I just heard Peavey closes its European office in the UK. Also a pity.