Author Topic: Fender hits the right notes  (Read 474 times)

Dave W

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Fender hits the right notes
« on: March 02, 2021, 10:58:41 PM »
Fender hits the right notes

Interesting look at how they've adapted and prospered during the pandemic.

Pilgrim

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Re: Fender hits the right notes
« Reply #1 on: March 03, 2021, 08:44:13 AM »
Thanks, Dave. Interesting article. Their change in marketing focus is an interesting tidbit. So is the adoption of the Rooney rule.  I remember seeing H.E.R. at the Super Bowl and noticing she was playing a Fender. 
"A computer lets you make more mistakes faster than any other invention with the possible exceptions of handguns and tequila."

Rob

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Re: Fender hits the right notes
« Reply #2 on: March 03, 2021, 05:35:05 PM »
Good read.