Yeah, I remember Orange showing a couple of those last year but, I think, they were testing the waters to see if they got any real interest before jumping into the bass market.
Offering an inexpensive, no nonsense, introductory bass...that looks sort of cool....might could be a smart move for them.
Like the guys said..."to get kids back into playng rock n roll."
Kind of looks like they tossed a Les Paul and a PBass into an old Silvertone cement mixer.